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BRAND CAMPAIGNS

SAFE Credit Union "For What's Next" Campaign

Assisted with art direction and helped implement a cohesive campaign look and feel across multiple platforms.

Creative Director: Brantley Payne
Animator/Illustrator: Judd Hertzler
Video Editor: Jason Rico 
Graphic Designer: Genevieve Kennedy

Outdoor 2 copy.jpg
shutterstock_2297162539 copy.jpg
SAFE_IG Reel Mockup_WideAwake.jpg
shutterstock_2438473531 copy.jpg
shutterstock_2512490155 copy.jpg
SAFE

SAFE Credit Union Outdoor Campaign

Collaborated with the creative director and copywriter art direction for this summer 2024 outdoor campaign.

Cal OES
recruitment

California State Parks Ranger Recruitment Campaign

Art director and graphic designer for this recruitment campaign for California State Parks.

Parks Rack Card.jpg
PARKS IG Post Mockup copy.jpg
Advetue Pass

California State Parks Adventure Pass

Art director and graphic designer for concepts for the California Parks Adventure Pass Campaign.

PARKS Adventure Pass poster copy.jpg
PARKS Adventure Pass Social copy.jpg
Parks Brand Book

California State Parks Brand Guidelines

Collaborated with the creative director and copywriter to establish comprehensive brand standards, and led the design and layout of the final brand book. (At time of posting, missing elements are to be updated by the client)

Cal OES

Art Direction and graphic design for the Earthquake Readiness campaign.

CALOES Brochure_Mockup_4 copy.jpg
CALOESBrochure_Mockup_1 copy_edited.png
CalOES IG Post Mockup copy.jpg
CalOES IG Post Mockup copy.jpg

PSA for Levi's Stadium, Santa Clara. Animator: Jason Rico

OES Website Redesign_v1_r1_Page_1.jpg

CWS Apartment Homes

Branding for Marq Bronco Butte Apartment Complex 

CWS
©2025 Genevieve Kennedy
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